Internet is multi-directional medium – more and more frequently a message receiver is becoming a message sender. Modern Internet made available a wide range of totally new, revolutionary channels for communication between the market and consumers. Internet massive  nature, combined with multitude of communication forms and possibility of introducing advanced interactivity, have made this medium very attractive for advertisers. The basic feature which distinguishes the Internet from other message resources – press, radio, tv – is a much more advanced interactivity. Internet is becoming an aspect of life.

On the Internet we are looking for a job, do business, meet new people, shop, gather information, have fun; we define ourselves and our space from the beginning. The Internet is changing for us. The development of media technologies, growth of Internet speed connection and popularisation of mobile solutions, combined with our needs, make the Internet constantly evolve.

Communication objectives in social media:

• Directed reach to target groups, relevant for an organization from image and business point of view,
• Construction of an expert position and partnership in key target groups,
• Establishment and maintenance of long term communication bonds,
• Proactive initiation of contacts with target groups, for example trough social media, forums and newsgroups,
• Cooperation with bloggers, experts and opinion leaders, who in their environments may play the role of evangelisers / ambassadors,
• Building relations with current and potential customers / partners of organization,
• Use of e-PR as a business instrument in B2C and B2B relations,
• Monitoring of content generated by sites and users, and reaction to real and potential crisis situations. Development of reaction plan and support in its implementation.

Target groups in social media communication:

• Existing and potential organization’s customers and partners,
• Former, current and potential employees,
• Independent experts, who are active on organization’s key markets,
• Media functioning on the Internet – news services, professional services, forums and newsgroups,
• General media market (press, radio and TV), using the Internet to obtain materials and information,
• Information and opinion blogs,
• News services based on civil journalism,
• General business, partner and consumer market.

Within the Social Media communication we offer the following services:

• Design and construction of personalised profiles and pages on social network sites like Facebook, Twitter, blip, YouTube and MySpace,
• Construction and animation of the community,
• Creation and support of applications in social media,
• Multimedia service of profiles and pages,
• Communication support in social media by advertising campaigns and by positioning in search engines,
• Integration of communication in social media with activities in other fields of marketing communication.